ARMOATELIER
A model in an ivory workwear suit and glossy red boots sits still on a block in a dark studio while blurred figures in red and grey walk past.

Creative direction · Social · Paid growth

Armo Atelier is a boutique studio for premium brands. We shape how a brand looks and feels online, then put budget behind what performs.

Start a conversation → What we do
London · Paris · New York Write to ushello@armoatelier.com
Selected brand experience

At a glance.

The short version, before you scroll.

  • How we're set up One team

    Creative and paid media under one roof, working from the same plan.

  • The proof +29%

    Revenue growth for Marcella NY, with ad spend held completely flat.

  • Who you work with Founder led

    You work directly with the two of us. No juniors, no hand-offs.

8+Years in ecommerce, social & brand
2Services under one roof
3Markets: UK, US, UAE
01ServicesTwo ways we help

What we do.

Two services. Take one, or put them together.

Black and white editorial portrait of a model in a long black coat, her hair blowing across her face.
Look & feel

Social & Creative Studio

How your brand looks, sounds and shows up online, every week.

  • Social media managementStrategy, calendar, posting, community
  • Partnership opportunitiesBrand collaborations and creators
  • Creative directionStoryline, styling, guidelines, moodboards
  • Photo & videoReels, TikTok, UGC
  • Ad creativeVisuals built to perform in ads
Black and white portrait of a woman with her head tipped back, wearing a crystal necklace and statement earring.
Sales & growth

Paid Media Management

Ads that turn attention into sales, and keep doing it.

  • Meta & Google AdsSet up, run and reported end to end
  • Account clean-upSimpler structure, less wasted spend
  • Product focusBudget on your best-margin pieces
  • TestingCreative, audiences and landing pages
02How it worksThree steps

Three steps, one plan.

The content we make for your feed becomes the ads we test, and the ads that win get the budget.

  1. 01Month one

    Design & manage

    We take over your social channels and create the editorial content, video and storytelling.

  2. 02Ongoing

    Test & deploy

    The same content goes into Meta and Google campaigns, where we test what actually sells.

  3. 03Ongoing

    Scale revenue

    We put more behind the winners and tune your product feeds for steady new customers.

03ResultsCase study

Case study

Marcella NY

More revenue, same budget.

Client
Marcella NY, minimalist womenswear
Channels
Meta Ads & Google Ads
Budget
Held flat throughout
Our role
Paid media strategy & creative testing
+35%Return on ad spendMore back from every ad dollar.
+29%Total revenueWith the same monthly budget.
−21%New customer costCheaper to win each first-time buyer.
+21%New customersMore first-time buyers, month on month.

01The challenge

Marcella NY wanted more customers from Meta and Google during a growth phase, without increasing ad spend, and a better return on the budget they already had.

02What we did

  • Simplified the account. Merged scattered campaigns so the platforms could optimise and waste less.
  • Focused on the right products. Grouped the catalogue by margin, demand and season, and backed the signature pieces.
  • Tested the creative. Structured tests across video, editorial and catalogue ads to find what won.

03The outcome

Higher return, more revenue and cheaper new customers, all without adding a dollar to the media budget. It is the same method we bring to every partnership.

Get results like these →
04Work with usTwo options

Pick where to start.

Every engagement is scoped to your brand. Here's what each one covers.

Option one

Social & Creative Studio

Best for: brands that want a refined look and their social channels fully handled.

  • Full social media management
  • Creative direction
  • Ad-ready creative assets
Ask about the Studio →
Option two

Paid Media Engine

Best for: brands with strong visuals who want paid ads that grow sales.

  • Meta and Google Ads management
  • Media planning
  • Catalogue and product segmentation
  • Scaling what works
Ask about Paid Media →

Most of our partners take both. One team, one plan, one set of numbers.

hello@armoatelier.com
05About usThe studio
A travertine desk under a brass chandelier, with a bronze sculpture, an open book and a dark ceramic vase.

Small by design, senior by default.

We're a husband-and-wife studio. One of us leads creative strategy, the other runs paid media. You work with both of us from the first call.

Our background includes work with Harvey Nichols, H. Samuel and Ernest Jones, and paid growth for designer fashion and fine jewellery brands. We work with clients across the UK, the US and the UAE.

06ContactStart a conversation

Tell us about your brand.

Where you are now, and where you'd like to be. We take on a small number of partners at a time and reply to every enquiry personally.

hello@armoatelier.com
A hand in an ivory leather glove holding an Armo Atelier business card.